Worked with City Council and downtown business leadership to market and re-brand Downtown El Segundo, including development of new downtown banners, logo, tag-line, a gateway signage design for key gateways leading to the downtown, and wayfinding and directional signage program.
Developed a Most Business Friendly City advertising element to the City’s business recruitment program in order to leverage positive publicity created by LAEDC's Most Business Friendly City Eddy Award.
In conjunction with City Council, and key department managers, conducted business retention and corporate site visits to broad range of companies and business sectors.
Created and distributed business development collaterals and brochure-ware to promote key advantages of business relocation within the City of El Segundo.
Worked with regional economic development agencies, local universities, trade and business associations, to continue to position the City as a progressive business-friendly center of innovation and commerce within the County of Los Angeles.
