Goals and Objectives for FY 2008/2009

  • Broaden marketing and business retention/expansion program to incorporate creative business sector among the targeted industries for identification and recruitment of new business relocation opportunities.

  • Continue working with industry, trade associations, and education community to position the City as a regional hub for innovation and advocate for the commercialization and integration of emerging technologies into the marketplace.

  • Work closely with City Council and downtown business leadership to continue the marketing and re-branding of Downtown El Segundo, including the installation of gateway and directional signage and banners.

  • Update elsegundobusiness.com (aka themostebusinessfriendlycity.com) copy and implement interactive mapping feature to provide enhanced business information, as well as, Downtown El Segundo visitor/shopper access and information services.

  • Reinforce the City's reputation for cooperation with the business community by providing quality assistance and customer service.


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